Envelope #40: the "post-it fallacy"

Gooood morning!

Andy here from Back of the Envelope.

The last two weeks, we dipped our toes into AI (because, well… DeepSeek had everyone buzzing).

Now, let’s get back to cracking the science of goal-setting because we still have that New Year’s resolution that we need to accomplish.

Quick recap:

So far, we’ve talked about the importance of "priority" and "lofty" goals. We also covered how defining specific, measurable actions can make all the difference.

Today, we’re tackling something that feels like it should work but doesn’t.

It’s called The Post-it Fallacy.

Essentially, why sticking your goals on our fridge, mirror, or laptop does nothing (and what to do instead).

Let’s go! (Estimated read time: 2 minutes).